Philip created many of Gardein’s most popular and successful promotions during the time he worked with us. He’s been a great guy to work with, a real team player, highly responsive and always full of ideas for getting our brand message across.
On December 10, 2016, Patti Smith performed Bob Dylan’s ‘A Hard Rain’s A-Gonna Fall’ at the Nobel Prize ceremony in Stockholm’s Concert Hall, to a full house.
Midway through she stopped, bowed her head, apologised, said she was nervous, and asked the band to start again.
She’d forgotten the words.
***
It was a distinctly human moment, at the center of the world’s most formal ceremony.
The performance that followed raised the audience to its feet.
But it was the moment of vulnerability that defined the occasion.
Great skill draws applause.
But what is most personal is most universal.
A Few Success Stories
Garden Protein International
Collaborating with the visionary brand created by Yves Potvin, I crafted a brand voice that received huge levels of engagement on social media, and composed compelling copy that showcased the delectable flavors and sustainable, ethical values behind Gardein’s plant-based cuisine, emphasizing their dedication to nourishing both the body and the planet.
Konscious Foods
Following my work on Gardein, I was invited to write for the launch of another of Yves Potvin’s pioneering vegan food manufacturing brands, which launched in 2023. I focused on capturing the brand’s commitment to creating wholesome, plant-based sushi meals without compromising on taste, resonating with health-conscious individuals seeking nourishing alternatives.
Guest Hotels Group
I helped bring this group of five boutique London hotels to life through carefully crafted copy. Using humor, descriptive language, and a personal touch, my writing helped to entice prospective guests to make these hotels their home away from home, whilst enjoying the hidden gems of the city, creating unforgettable memories.
The Concierge Club (Arts Membership Club)
Through vivid storytelling, and a wry, but sophisticated brand voice, my writing helped captivate art enthusiasts, inviting them to immerse themselves in exclusive art events, exhibitions, exhilarating performances, and thought-provoking discussions through this vibrant London arts membership club.
Some of the clients I’ve worked with
AKG Electronics
APA Magazines
Adobe
Andrew Lloyd Webber
Apollo Theatres
Armstrong
The British Government
Blakes Hotel, Kensington
Budgens Supermarkets
Cameron Mackintosh Theatre Productions
The Concierge Club
Department for Education
Gardein Meatfree Foods
Gillette
GDR Global Design Report
Guest Hotels Group
Guest Invest
John Frieda
The Jones Hotel, Kensington
Kingfisher Publishing
Konscious Foods
The King’s Head Theatre
Lunn Poly Travel
Macromedia
Marks & Spencer
Marconi
Nestles
Next Retail
Nickelodeon TV
Orbis Publishing
Osram Lighting
Peaudouce
Premier Percussion
The Really Useful Group
Rowntree Mackintosh
The Royal Mail
SFX Entertainment
Tannoi
Twyfords
VW Audi
Volvo
Ward Lock Publishing
Xerox
Yamaha
and many more…
In 2025, many business people believe they don’t need a copywriter, they need an ‘ai handler’.
That’s not you.
You know that however slick ai has become, it cannot recreate that sense of connection which an audience intuitively recognises in another imperfect, faltering, feeling, human being.
If you want an ai, Google it.
But if you want a human writer, get in touch.
Philip Eliot, human copywriter, currently residing in Greece.
What clients say
Phil is one of those rare copywriters who ‘gets it’.
His copywriting pulls the reader in immediately and doesn’t let up until they take the desired action. I’d recommend him to anyone in a heartbeat–this guy knows his stuff!
Philip created many of Gardein’s most popular and successful promotions during the time he worked with us. He’s been a great guy to work with, a real team player, highly responsive and always full of ideas for getting our brand message across.
Philip’s sales letter delivered a substantial increase in sales and we are grateful for his professional contribution.
Philip was brilliant at getting into the minds of our clients, which proved to be a huge benefit to Guest Hotels.