Concierge Club Members’ Handbook

The Concierge Club Members’ Handbook was conceived as the centerpiece of the new members’ welcome package. Its goal was to create a genuine connection with new members, portraying the refined sophistication and discreet wit of a real-life concierge, helping them feel they’ve truly joined an exclusive community of insiders. It was essential for the handbook to embody this unique brand voice to showcase what members could expect in future communications, while outlining the diverse benefits of membership—from exclusive access to renowned venues to curated events—all designed to foster a sense of belonging and excitement within London’s vibrant arts scene.