Who: Gardein International
What: Social media campaign concepts
The ask: Develop social content to increase engagement and strengthen Gardein’s online presence.
Context: Content was all product shots and announcements with occasional puns, largely speaking to people who already liked the brand.
What I did: I flipped the emphasis. I built posts featuring self-contained wordplay: short, sharp lines that made sense immediately and didn’t need an image to carry them.
The product shot anchored the brand, but the idea lived in the copy.
Après-ski: Organic reach and engagement increased substantially.
Turns out, wordplay travels!
