Arts Club Online Promotions

Each of the five hotels, in the Guest Hotels group, doubled up as a venue for cultural events — and every hotel patron was automatically enrolled in The Concierge Club, an exclusive arts club organizing exhibitions and events directly inside the hotels. I coined the slogan, “Staying in is the new going out!” to frame this unique and distinctive offering. With partnerships across London’s leading arts institutions, Club members also enjoyed exclusive insider access to the city’s most sought-after cultural events. While the club had no physical home, its identity was defined through a casual, yet sophisticated brand voice, helping members feel like they were part of something cutting-edge, and effortlessly connected to London’s vibrant cultural pulse throughout their stay.

The images below show online sales copy I created for the Concierge Club (images are from the hotel group website).

For a full version of the sales letter I wrote for the Club visit this link