Concierge Club Sales Letter

In response to my client’s request for a ‘sales page,’ I wrote this long-form sales letter to showcase the full value of The Concierge Club’s unique membership offer. With so many benefits and exclusive perks to communicate, I felt it was crucial to include detailed examples to effectively demonstrate the value, all while maintaining a reassuring and authoritative brand voice. The letter didn’t just stand alone—it was also adapted into modular copy for various purposes. A shorter version appeared on the Guest Hotels website, and individual hotel segments were repurposed for specific hotel promotions.

Ultimately, this piece served as both a comprehensive sales letter and a template for future campaigns, capturing The Concierge Club’s distinct brand voice and providing a guideline for consistent messaging across all subsequent communications.

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