Members’ Handbook
Who: The Concierge Club
What: Members’ Handbook
The ask: Distil our entire cultural membership into a single cohesive booklet that both informs and seduces new members. Or…
“I want color,’ he says, ‘I want drive and beauty, and humble, human warmth, and ecstasy, and all the tender, sad emotion of your sweet womanly heart,’ he says, ‘and I want it in fifteen words.”
— Frederik Pohl ‘The Space Merchants’
What I did: Wrote the handbook.
Après-ski: This handbook became a core sample peice for the Club’s brand style.
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