Gardein Social Media Campaigns

I worked with Yves Potvin’s Gardein International on a long-term retainer, writing across the brand and collaborating with his Vancouver-based marketing team until Yves sold the company. The work spanned everything from product packaging and point-of-sale to website content, PR, digital campaigns, and social media.

What you see here is a selection of social posts—one of the more regular parts of the monthly mix. I created caption copy and creative ideas for Instagram, Facebook, Pinterest and more, usually shaped around product launches, seasonal moments, and cultural events. The tone leaned heavily on humour and wordplay, with quick, pun-driven lines that I helped develop for the brand’s upbeat, inclusive voice.