by Phil | Sep 23, 2024
Concierge Club Sales Letter In response to my client’s request for a ‘sales page,’ I wrote this long-form sales letter to showcase the full value of The Concierge Club’s unique membership offer. With so many benefits and exclusive perks to...
by Phil | Sep 23, 2024
Concierge Club Newsletter A key part of The Concierge Club experience was acting as a ‘London Culture Concierge’—inspired by the classic hotel concierge who knows everyone in ‘the know’, and has a Rolodex full of contacts and deals. To keep members in the...
by Phil | Sep 23, 2024
Arts Club Online Promotions Each of the five hotels, in the Guest Hotels group, doubled up as a venue for cultural events — and every hotel patron was automatically enrolled in The Concierge Club, an exclusive arts club organizing exhibitions and events directly...
by Phil | May 1, 2024
Concierge Club Members’ Handbook The Concierge Club Members’ Handbook was conceived as the centerpiece of the new members’ welcome package. Its goal was to create a genuine connection with new members, portraying the refined sophistication and...