Concierge Club Sales Letter In response to my client’s request for a ‘sales page,’ I wrote this long-form sales letter to showcase the full value of The Concierge Club’s unique membership offer. With so many benefits and exclusive perks to...
Concierge Club Newsletter A key part of The Concierge Club experience was acting as a ‘London Culture Concierge’—inspired by the classic hotel concierge who knows everyone in ‘the know’, and has a Rolodex full of contacts and deals. To keep members in the...
Arts Club Online Promotions Each of the five hotels, in the Guest Hotels group, doubled up as a venue for cultural events — and every hotel patron was automatically enrolled in The Concierge Club, an exclusive arts club organizing exhibitions and events directly...
Concierge Club Members’ Handbook The Concierge Club Members’ Handbook was conceived as the centerpiece of the new members’ welcome package. Its goal was to create a genuine connection with new members, portraying the refined sophistication and...
