by Phil | Feb 9, 2026
Members’ Handbook Who: The Concierge Club What: Members’ Handbook The ask: Distil our entire cultural membership into a single cohesive booklet that both informs and seduces new members. Or… “I want color,’ he says, ‘I want drive...
by Phil | Feb 8, 2026
The Nest Hotel Brochure Who: [Client] What: [Thing] The ask: [Brief] What I did: [my explanation] Après-ski: [my explanation] Credit Credit The Nest Hotel Brochure Who: [Client] What: [Thing] The ask: [Brief] What I did: [my explanation] Après-ski: [my explanation]...
by Phil | Feb 6, 2026
Bookzio Website Copy Bookzio functions as a fast-moving feed, so the copy had to be clear, confident, and unobtrusive. The homepage sign-up flow is deliberately simple. It converts consistently because it respects user intent—visitors arrive looking for deals, and the...
by Phil | Feb 6, 2026
Guest Hotels Web Copy I wrote the complete web copy for the Guest Hotels group and its five hotels, arts club, and live events programme. This covered main pages, UX details, email thank-you flows, and the many moving parts in between. I maintained a consistent voice...
by Phil | Feb 5, 2026
Gardein Brand Platform Who: Gardein International What: Core brand strapline The ask: Clarify what the brand stands for as it grows. Keep taste front and centre. Make plant-based feel like a positive choice. What I did: I created a structured Key Message Copy Platform...
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